Last updated: 4 September 2026
This Privacy Policy explains how ElevenPlus Pro collects, uses, stores and protects personal information and describes your rights under UK data protection law.
1. Who We Are
ElevenPlus Pro is operated by [LEGAL ENTITY OR TRADING NAME], the data controller responsible for the personal information described in this policy.
Email: privacy@11plus.xprotech.co.uk
2. Information We Collect
- Name, email address and account details.
- Authentication, session and security information.
- Subscription and transaction information.
- Quiz attempts, answers, scores, progress and learning recommendations.
- Technical information such as IP address, browser, device and security logs.
- Support requests and other communications.
3. How We Collect Information
We collect information when an account is created, a subscription is purchased, quizzes are completed or support is contacted. Technical and security information may also be collected automatically. A parent or guardian may provide information on behalf of a child.
4. How and Why We Use Information
- Contract: to provide accounts, subscriptions, quizzes and progress features.
- Legitimate interests: to secure, maintain and improve the platform, prevent misuse and provide support.
- Legal obligation: to meet accounting, tax, regulatory or legal requirements.
- Consent: for optional communications or future non-essential tracking where consent is required.
5. Children's Privacy
ElevenPlus Pro supports children preparing for 11+ examinations. Account registration, purchases and account management should be completed or supervised by a parent, guardian or responsible adult. We aim to collect only the information required to provide the learning service and do not use children's information for behavioural advertising.
6. Personalised Recommendations
We may use quiz results and progress to identify stronger and weaker topics and suggest learning activities. These recommendations support learning only and do not have legal or similarly significant effects.
7. Cookies and Browser Storage
We use essential authentication tokens, local storage and similar technologies for login, security, preferences and core functions. See our Cookie Policy for details.
8. Sharing Information
We may share information with providers that support hosting, authentication, payments, email and customer support, including Amazon Web Services and Amazon Cognito. We may also disclose information where required by law or needed to protect legal rights.
9. International Transfers
Some providers may process information outside the UK. Where required, we use recognised safeguards such as adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to approved contractual clauses.
10. Retention
Information is kept only as long as reasonably needed for the purpose for which it was collected, including providing active accounts, maintaining learning history, meeting legal obligations, resolving disputes and protecting security. Information that is no longer required is deleted or anonymised.
11. Security
We use reasonable technical and organisational safeguards, including controlled access, authentication measures and secure cloud infrastructure. No online service can guarantee absolute security.
12. Your Rights
Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to the use of your data, obtain portable data, withdraw consent and raise concerns about automated decisions. Contact privacy@11plus.xprotech.co.uk to make a request.
13. Complaints
You may contact us first so we can try to resolve your concern. You can also complain to the Information Commissioner's Office at ico.org.uk.
14. Changes
We may update this policy when our services, providers or legal obligations change. The latest revision date will appear at the top of this page.